.YOU MAY not realise it, yet different fonts bring about different emotions. Serif fonts, with little strokes by the end of letters, are actually often discovered in manuals and papers. They appear respected and reliable. Sans serif fonts, which appear, can show up modern-day and casual. Graphic uniformity offers viewers a sense that they understand where they stand it helps to build trust. In the case of The Financial expert, it establishes the hue for our news.